See the moment.
In late 2023, I played a pivotal role in the rebranding of Eyemart Express, overseeing the art direction throughout the ideation, production, and launch phases. I effectively managed both internal teams and external production partners, ensuring seamless collaboration and meeting stringent deadlines. This leadership resulted in the successful launch of four multi-channel campaigns in early 2024. The broadcast spots in this campaigns won both Silver and Bronze at he 2024 Telly awards.
Radio
In radio advertising, the brand voice is essential as it serves as the personality that connects with listeners, fostering recognition, trust, and loyalty. A strong brand voice distinguishes a brand, resonates with the audience, and boosts engagement, leading to advertising success. I spearheaded efforts to enhance and modernize the brand's radio advertising production.
E-commerce Experience
In my role as Senior Art Director, I was integral to the rebranding initiative, overseeing the comprehensive redesign of the e-commerce platform, which involved transitioning to an innovative, dynamic framework. My responsibilities encompassed managing the art direction for photography and shipping collateral, ensuring that every visual element aligned with the new brand identity.
Navigating the constraints of stock assets, I meticulously curated and directed the selection of images, striving to not only reflect the rebrand’s vision but also to elevate the overall user experience. This involved working closely with both the development and distribution teams to craft a cohesive visual narrative that resonated with the target audience, enhancing engagement and driving a more immersive online shopping experience. Through thoughtful art direction and strategic image curation, I helped transform the platform into a visually compelling and user-centric environment