Recruiting and Internal Communications
I collaborated with a team of copywriters to redefine the voice for both recruiting and internal communications, ensuring alignment with recent updates to the brand. This elevated approach contributed to more effective talent acquisition and retention strategies.
Positioning
When you come to work at Eyemart Express, you can actually see the good you do. Because it’s a rewarding feeling when you help a kid find the glasses that will let them see clearly for the first time or watch a customer walk out of the store feeling confident in their new look. And that good can come from anyone,anywhere — which is why we encourage everyone from all walks of life to be a part of it and bring your own kind of good to work with us.
Retail Onboarding
I spearheaded the creative and production efforts to transition retail onboarding materials from PDFs to a fully digital platform with integrated video content. This transformation enhanced efficiency while boosting user engagement and clarity, thanks to a strategic design approach that elevated the overall onboarding experience in the retail sector.